https://www.tennisbusinessacademy.com/tba-homepage daily 1.0 2025-08-07 https://images.squarespace-cdn.com/content/v1/5e44eef42f8a4a53db889c0a/1605122403172-BH6U53AI6A4Z56N3X6HG/Website+Banner+with+Icons+-+2500x1500.png Homepage https://images.squarespace-cdn.com/content/v1/5e44eef42f8a4a53db889c0a/5f3575b6-e767-4b0b-b301-5229f1389c8a/Get+More+Players+Cover.jpg Homepage https://images.squarespace-cdn.com/content/v1/5e44eef42f8a4a53db889c0a/1598777634261-UCGT3KLOLRGXD2LLG6SD/Surrey+Tennis.jpeg Homepage https://images.squarespace-cdn.com/content/v1/5e44eef42f8a4a53db889c0a/1598777592911-J5ZHS62DW1NKUGDKRXI7/LTA-logo.png Homepage https://images.squarespace-cdn.com/content/v1/5e44eef42f8a4a53db889c0a/1598777609314-UOZG1ZOC6EI2NQAPATYY/Tennis-Wales-Logo.jpg Homepage https://images.squarespace-cdn.com/content/v1/5e44eef42f8a4a53db889c0a/1598777647861-VP9JYKBPS9OK63D93GTE/Kent+Logo+201909.png Homepage https://images.squarespace-cdn.com/content/v1/5e44eef42f8a4a53db889c0a/1605180952916-ZTFXG6ATVKJ9OBE7VXZQ/Simon+Bentley+-+Circular+Testimonial+Photo+-+480x480.png Homepage https://images.squarespace-cdn.com/content/v1/5e44eef42f8a4a53db889c0a/1605181671642-QWJVFL2K1R6N4XJRWGZL/Natalie+Dwyer+-+Circular+Testimonial+Photo+-+480x480.png Homepage https://images.squarespace-cdn.com/content/v1/5e44eef42f8a4a53db889c0a/1598734380454-PDALDPM5LBBXV8XXGXC5/David+Picture+LTA+Conference+2018.jpg Homepage - Hi, I’m David, the founder of the Tennis Business Academy. I’m a former ATP ranked player (1 doubles ATP point still counts, right!?), current LTA Level 4 Qualified coach and a tennis coaching business owner based in the UK. In one way or another, tennis has been in my life for over 20 years. But, from 2014 to 2018, I spent 4 years working at a business consultancy. In 2016 I was promoted to run a department of over 20 consultants and for the next 2 years I helped the department grow to over £2M in yearly revenue. There I learned what it takes to set up and run a successful business. I created the Tennis Business Academy because I believe that the way in which we run our businesses and clubs matters. I believe that if we want our sport to grow and remain relevant then we need to invest in our off-court skills as much as we do in our on-court skills. We need to keep working to learn how to market ourselves and our clubs, how to train the next generation of coaches, how to lead a team, how to leverage 21s century technology to provide outstanding customer experiences, to name but a few of the skills necessary to thrive. This is the only way that we’ll be able to build businesses and clubs that will stand out from the competition. My ultimate goal is to get more people playing and enjoying tennis. If you have a similar goal then you’ll probably enjoy what I do. 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